Materials Pouch Redesign

In this project, we were given one week to chose a soft goods product, evaluate, and redesign it. My focus was to improve on a simple pencil pouch, focusing on a more adult user that carries around a variety of materials wherever they go. The final design combines rigid organization with more free form storage that will appeal to a wider range of users. I created a sketch model to test the design and user experience. 

Ideation

(Click to enlarge images)

Final Sketch Model