Heritage Scarf Packaging

 Heritage Scarf Packaging

The Heritage Scarf is a high quality accessory marketed to fashion-conscious men. Found in mall fashion retail stores, the packaging needed to be simple and elegant.

The packaging was designed to be simple and accessible, allowing a compact presentation while remaining open and accessible to allow for a more tactile interaction with the material of the scarf. The aesthetics of the packaging were meant to call up feelings of the holiday season by using a rich wood texture paired with red and white accents.

 

Template Elements

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The template consists of the following parts:

  • Cardboard base structure
  • Cardboard square to support scarf
  • Printed paper wrapping
  • Red wrap-around element
  • Price Sticker

The wood texture is printed on an ink jet printer, but the text on the packaging as well as the snowflake design on the red wrap-around element has been screen printed using white ink.

Ideation

Sketch Models:

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Graphics Exploration

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